This website consists of two computer applications:

- one for the sportmax.com institutional site, managed by Max Mara s.r.l

- one for the digital store brand sportmax.com, managed by U.S. Direct E-Commerce Limited, trading as ESW.

This accessibility notice pertains solely to the institutional section of the website.

Regarding the separate digital instance dedicated to the online store, which is managed by ESW, the accessibility statement is available via the following link: https://esw.com/accessibility-statement/.

This website was created and put online before 28/06/2025 and has not undergone substantial changes since then.

Service Overview

The e-commerce website sportmax.com offers products and services in the consumer clothing sector. Users can search for, compare, and purchase related products and services (e.g. shipping). 

The products displayed in the online store are sold by Max Mara s.r.l.

How to use the service 

The sportmax.com e-commerce service meets the legal accessibility requirements described in the ‘Accessibility Compliance’ section. Shopping via the website can be done in a simple and accessible way. Users can search for products and services, add them to their cart, place orders, and complete payments in just a few steps. For questions or requests for assistance regarding the use of the services, our customer service is available via email, telephone, live chat and WhatsApp which can be found on the contact page. Key information, such as product descriptions, prices, and delivery options, is presented in clear language and a well-structured format.

Accessibility Compliance 

This information has been prepared in accordance with Legislative Decree no. 82/2022 which implements Directive (EU) 2019/882 (European Accessibility Act). The Emme Website complies with the principles of being perceivable, operable, understandable and robust as well as meeting the accessibility requirements set forth in the aforementioned legislation. The specific technical measures adopted use the EN 301 549 standard as their reference and are based on the Web Content Accessibility Guidelines (WCAG) version 2.1 with conformance levels A and AA.

Website accessibility 

In order to promote sensitive use of the sportmax.com Website, in compliance with the regulations and standards indicated in the previous “Accessibility Compliance” paragraph, the following measures have been adopted:

• • Ability to navigate the entire website using just the keyboard
•  
• • Focus indicators always visible while navigating
•  
• • All text elements are readable by screen readers.
•  
• • Ability for the user, for the most part, to individually adjust the text size
•  
• • Colour contrasts are, for the most part, adequate
•  
• • Product images, for the most part, accompanied by meaningful text descriptions
•  
• • Content, for the most part, free of rapid image sequences that can cause visual impairments
•  
• • Use, for the most part, of descriptive titles for the pages
•  
• • Clear and consistent navigation structures
•  
• • Error messages and suggestions are mostly clear to facilitate the correction of inputs
•  
• • Using semantic HTML structures and appropriate ARIA roles

Furthermore, dedicated features are constantly updated to ensure an ever-improving experience for all users.

Content not accessible 

The sportmax.com website partially conforms with the UNI CEI EN 301549 harmonised standard. With particular reference to the requirements listed in Annex A of UNI CEI EN 301549, the following content is not yet accessible:

• • Non-text content: some images lack descriptive alternative text or have alternative text that does not accurately represent the non-text content to which it refers 

•  
• • Information and relationships: some table headers are not associated with their corresponding cells; heading levels are not always correct and, in some cases, the headings are not announced as such. In addition, some error messages are not associated with their respective fields and some labels are read incorrectly or redundantly
•  
• • Use of colour: some links are identified exclusively by the use of colour

•  
• • Reflow: some buttons and navigation controls are not available when zoom is set to 400%
•  
• • Non-text contrast: there is insufficient contrast between several control focus indicators and the background

•  
• • Content on hover: for some product pages, the image is not displayed when hover is activated by keyboard

•  
• • Text contrast: some text, including placeholders and selected elements, does not meet the minimum contrast requirements against the background

•  
• • Resize text: some buttons and navigation controls are not accessible when the page is zoomed to 200%

•  
• • Keyboard access: some elements, such as navigation links, calendar controls and dropdown menus, are not fully accessible or operable via keyboard and screen readers

•  
• • Page titles: some page titles are not unique or sufficiently descriptive

•  
• • Focus order: issues with focus management were detected, including incorrect focus order in some components, separate and redundant focus on product images and links, and incorrect reading of background content

•  
• • Label in name: some elements, such as links and labels, have non-contextual or duplicate labels or accessible names, making it difficult to understand their function

•  
• • Language of parts: some controls have accessible names in a language different from the set language

•  
• • Error identification: some error messages are not persistent

•  
• • Error suggestion: some error messages are not sufficiently descriptive

•  
• • Name, role and status of interactive elements: several elements (buttons and links) do not have appropriate labels, roles or status information

•  
• • Status messages: in some cases, information such as status or error messages are not communicated by screen readers

Max Mara s.r.l. has initiated a structured continuous improvement programme aimed at gradually resolving the issues identified, focusing particularly on new content and on the most frequently visited sections of the website.
The programme involves scheduled accessibility reviews as well as an in-house training course, which has already been launched, aimed at designers, developers and all the departments involved in website management and development, with the goal of promoting a fully accessible approach.

Drafting of the accessibility information

This statement was drafted on 26/01/2026, the evaluation was carried out by third parties through objective and subjective analyses.

Max Mara s.r.l. undertakes to update this accessibility statement at least annually to ensure the accuracy of the information contained therein and to reflect the ongoing accessibility improvements that will be progressively introduced.

How to send reports

To report accessibility non-compliance, please send an email to accessibility.sportmax@maxmara.it.
It is advisable to indicate “sportmax.com website accessibility” in the subject line of the email request. We also suggest you indicate:

• • Name and surname
• • Email address
• • URL of the web page or sections of the app that are the subject of the report
• • A clear and concise description of the problem encountered
• • Tools used (operating system, browser, assistive technologies)

How to send reports to AgID

In the event of an unsatisfactory response or no response, within thirty days of notification or request, the interested party may submit a complaint to AgID, via certified email, to the following address: protocollo@pec.agid.gov.it

About the website 

• • Website publication date: 26/11/2024
• • Usability tests were performed: no
• • CMS used for the website: Magnolia